The frustration about the consumers‘ lack of influence over the design of a watch brought Till Lottermann and Willem Kamerman together.
2004 they started up a system for designing and selling high-end dress watches on line. So simple it sounds, so brilliant it is: watch aficionados are served by an online platform which allows one to create your very own masterpiece.
With the idea of Blancier to bring the three very relevant pillars for doing modern business - the tradition of watch making, the Internet-era and serving individual customers’ needs – together, Willem Kamerman exactly hits the mark.
The website and service supports the idea of simplicity:
one logs on, creates his/her very own watch, orders and six weeks later you receive the hand-made timepiece – realized by watchmakers of Lottermann & Söhne - in a leather case designed in a way that one thinks to hold two watches ;-)
This might be the perfect present, e.g. for Christmas …
