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03.09.2010

augmented shopping @ Chanel, Prada & Co

When doing a ramble through the flagship stores of the leading Fashion Labels one can get a bite of the future:

What Chanel startet in 2006 in Tokio is today a "must" for all Designer Labels: being interactive!

If it's the Louis Vuitton Stairs in the store in Rome and Hong Kong or the Yves Saint Laurent interactive installations, one thing is clear: the future has arrived.

When Prada opened it's award-winning flagship store on Broadway, New York, the presentation of the Prada shopping experience was most fascinating and still is.

And when it comes to children, the shopping fun opens a new dimension: to be experienced in the Hello Kitty stores! ;-)