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Welcome to apricot!
Get your bite of the day:
we present ambitious and entertaining marketing ideas. Have fun and e
njoy!

30.08.2010

social media MONOPOLY

So wie das Musikgeschäft immer wieder auf gute alte songs für Remixes zurückgreifen, nutzt auch Hasbro diese Grundidee und bringt stets zeitadäquate MONOPOLY Spiel-updates auf den Markt.

Der neueste Hit ist das Social Media MONOPOLY.

Abgesehen vom Spielspass – man sammelt Computer und Smartphones und muss aufpassen, nicht auf „MySpace“ verbannt zu werden – besticht diese Monopoly-Variante mit seiner topaktuellen Infografik!

27.08.2010

The smart phone war is going on...

Everybody can feel it: the huge smart phone-war is entering the next phase - for reference also see the Apple's jealous competition–post.

Now, "traditional" providers like Nokia and Samsung Electronics try to strike back: in order to win back some of their market shares, they announce to prepare heavy ordnance for the 4th quarter of this year - the Holiday Season!

Due to the volume of available smart phones, Analysts foresee a huge price erosion. This is good news for the consumers: mobility never has been that cheap ;-)
BUT: this price drop will for sure cause again troubles for the smart phone industry itself…

25.08.2010

zitiq - innovative bag design

Some (unisex)-fashion news:
Zitiq - a cooperation between
- Arie Carmon – an inventor with fascination for animation and motion - who licensed original ideas to companies in various fields, and
- Agat Fitoussi - Ibiza designer devoted to the play of funky colors and forms -
...brought something new on the market - the color changing bag

This “chameleon bag” comes along with the choice of 4 different designs – you just give it a twist and it changes the color to match your mood or your new look.
It is a Backpack, Handbag, Laptop Bag and of course - fun!

23.08.2010

augmented reality

Wie schon in den posts „6th sense“, „Tanz mit dem Inder“ und „forever 21@Times square“ gezeigt, unterstützen immer mehr augmented reality-Anwendungen die Kommunikations-Kanäle von Unternehmen.

BMW, stets um seine Innovations-Positionierung bemüht, promotete bereits 2007 den Nutzen künftiger augmented reality features: die "augmented" Gebrauchsanweisung

Und natürlich setzen auch die grossen Fashion-Designer wie Chanel, Prada & Co auf diesen Trend und der WWF hat seine erste augmented reality Kampagne für die Sibirischen Tiger gestartet.

Nun springt auch die Süddeutsche Zeitung auf den Trend und läßt gemeinsam mit dem Softwareunternehmen metaio erahnen, wie künftig die Interaktion der traditionellen „Papier-Magazin-Welt“ mit jener der „Smart-Phone-Welt“ aussehen wird: SZ Magazin

Spannend, spannend – more to come…

19.08.2010

forever21 @ Times Square

Forever21 - the famous fast-fashion label – celebrates the opening of its megastore at New York’s Times Square in a special way:
A countdown board showed the waiting time until opening.

And since the opening on June 25, a huge interactive billboard impresses all the pedestrians:
on the board a young lady enters the picture, selects a passenger and puts her/him in her yellow pocket and leaves.
Then she enters the picture again, waves to the crowd, takes a Polaroid picture of the scene and shows it!

On top, the billboard also shows live on-screen feed of twitter messages from fans of Forever 21.

This augmented-reality approach is made possible by interactive cameras and computer animation – initiated by the communication agency Space150.

Click here to see how pedestrians enjoy the interaction!

And if that was not enough, the new store offers extra long opening hours:
it is open every day from 8 a.m. to 2 a.m.
By that time, most of the tourists should be in bed and residents of the City That Never Sleeps can have their chance to roam the four-floor emporium unencumbered by the masses ;-)