Currently, the new commercial of the YSL perfume "Opium D'Belle" is polarising the minds of the British advertising supervision: critics say, the viewer may have the impression that the commercial visualises the intoxicating effects of drugs.
Why?
The 20 seconds spot shows a long-haired blonde who is dancing seductively in ecstasy, then at the end of the spot she is lying on the ground, whispering the sentence "I am your addiction,
I'm Belle D'opium" – have a look
Good or bad commercial?
However, this public discussion is maybe the best PR the commercial and Maison YSL can get again it's confirmed: advertising works out, people talk about it… ;-)
