Tom(orrows) shoes is a business idea started by Blake Mycoskie who went to Argentina to take a break and came back with a vision:
produce the traditional alpargatas (slip-on shoes) in high quality and for every pair of shoes sold, give one away for a child in a developing area.
Customers of Toms love this true story and spread the word!
So whenever you have the occasion to buy a pair – just do it ;-)