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24.01.2011

"likes" vs. community

Intersection Consulting is well known for its smart graphs: whilst others need two pages of text to describe a phenomenon, they are able to visualize facts in form of one illustration. So their Social Media House of Cards as well as the Social Media Iceberg generate lots of positive buzzing.

This time, it’s all about the campfire analogy “Just because you get a bunch of people to sign up for your website or “like” you on Facebook, or even follow you on Twitter, doesn’t make it a community. So stop calling it one” published by Spike Jones,
co-author of brains on fire.

Again, the Intersection picture speaks for itself - take a look...