The Social Media-enthusiast Brian J Dunn, Best Buy’s CEO, recently made the experience how it feels when being hacked:
Blogging and Tweeting about a variety of private and business related subjects like about his kids, his experience in Best Buy stores or his impressions of and with Business partners, suddenly one subject stood out in an surprising way:
The “unusual” message “I’ve been having a lot of great sex lately, and here’s why” on his twitter account caused quite some reactions and a short crisis @ Best Buy internally:
recognizing that the password of their CEO was hacked, the IT department reacted quickly and put some additional security steps in place to avoid any future digital intruders…
Today Brian Dunn says he learned his lesson: he changes his password frequently and despite the headaches Social Media can cause, he still loves to keep posting in purpose to spot trends and to communicate with employees and customers.
