Levis always did and still does: they pioneer the TV- and viral-campaigns.
To produce its recent masterpiece, Levi Strauss worked with San Francisco-based advertising company Cutwater.
The acrobatic "Guys backflip into jeans" – which was created to promote Levi’s line of zipperless, button-fly jeans - is perceived as highly entertaining and achieved since launch impressing about 6,8 million views!
