sustainable development 2.0:
positive thinking in product life cycles: re-usage, re-cycling, etc. was phase 1.
now it's not anymore from cradle to grave but from cradle to cradle ;-) - it's all about how material can be transferred to new material - again and again - sustainable development at its best!
- Professor Braungart explains how it works:
www.braungart.com/
- and to see how this approach has been implemented, visit the famous Austrian textile company Backhausen: look at "returnity" www.backhausen.at
