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Welcome to apricot!
Get your bite of the day:
we present ambitious and entertaining marketing ideas. Have fun and e
njoy!

09.02.2011

last blog!

Dear apricot blog fans and friends,
as from now I will be blogging directly @ www.apricot.at

It would be a pleasure to welcoming you there as guests!

I'd like to inform you that your RSS feed, share or follower-functionality are not transferred automatically - please subscribe at www.apricot.at/blog to receive future posts.

I am looking forward to seeing you there!
stay tuned ;-)

07.02.2011

YSL perfume "Opium D'Belle"

Currently, the new commercial of the YSL perfume "Opium D'Belle" is polarising the minds of the British advertising supervision: critics say, the viewer may have the impression that the commercial visualises the intoxicating effects of drugs.

Why?
The 20 seconds spot shows a long-haired blonde who is dancing seductively in ecstasy, then at the end of the spot she is lying on the ground, whispering the sentence "I am your addiction,
I'm Belle D'opium" – have a look

Good or bad commercial?
However, this public discussion is maybe the best PR the commercial and Maison YSL can get again it's confirmed: advertising works out, people talk about it… ;-)

04.02.2011

uboot.com

Ganz nach dem Motto „einmal geht’s noch“ relaunched Uboot.com - die älteste und erste deutschsprachige Web-Community Plattform - seinen Auftritt.

Die neue Plattform soll das Leben in den Social Communities erleichtern und enabled daher auch posts mit facebook, Twitter & Co.

Mehr Insights gibt’s hier!

02.02.2011

Visit museums by means of Google

Google yesterday announced the Art Project: a unique collaboration with 17 world-renowned art museums. The project enables users to discover online more than a thousand works of art.

For 18 months, based on its street view- and Google Earth technology, Google has been working closely with the 17 art museums in order to implement the joint project.

Here’s a preview in one of my most favorite museums
– the Frick Collection in New York ;-)

31.01.2011

iPhone - design of the week

Yay!everyday awarded last week the iPhone wooden phone cover of Grove as design of the week – have a look

Unfortunately the iPhones do not grow like wood ;-) …