Wer möchte schon verzichten auf die kleinen, süssen Köstlichkeiten, die zwar den Zähnen schaden, aber der Seele so gut tun: Bonbons!
Damit jede/r ihrem/seinem Individuellen Geschmack fröhnen kann, bietet DeinBonbon folgendes Service:
Gehe online, „mische“ Dir Deine Lieblingsbonbons selbst zusammen, verpacke sie nach Deiner Vorstellung in Metall, Glas oder Beutel, verziere es mit Deinem persönlichen Etikett (Schriftzug, Bild, etc.), druck aufs Knöpfchen und schon ein paar Tage später landet das zuckersüsse Päckchen in deiner Post.
Im firmeneigenen Blog berichtet DeinBonbon über jüngste Ereignisse und wird somit auch dem Web2.0-Gedanken gerecht.
Da bleibt nur noch eins zu sagen: lasst es Euch schmecken!
PS: DeinBonbon ist natürlich auch für Firmen Give aways wärmstens zu empfehlen ;-)
30.11.2010
25.11.2010
Bouygues Telecom - create your facebook-BOOK
The French mobile provider Bouygues Telecom recently launched a campaign – where the traditional way of communication and the new, interactive way of social media mesh in an appealing way:
To promote the launch of their facebook platform, they wanted to create something for the community that would go beyond using a profile picture in a funny way, or pranking friends with a small joke.
With the up-coming holiday- and Xmas-season in mind, they created an app enabling their customers to turn their favorite moments they share online, into something long-lasting - into a book.
Facebook ads engage people to participate in the creation of their books and receive a printed copy of their statuses and photos. One can chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile.
See here the Bouygues Telecom promotion-video.
To promote the launch of their facebook platform, they wanted to create something for the community that would go beyond using a profile picture in a funny way, or pranking friends with a small joke.
With the up-coming holiday- and Xmas-season in mind, they created an app enabling their customers to turn their favorite moments they share online, into something long-lasting - into a book.
Facebook ads engage people to participate in the creation of their books and receive a printed copy of their statuses and photos. One can chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile.
See here the Bouygues Telecom promotion-video.
24.11.2010
Hornbach kommt wieder heim
Dem Bericht von Marketing-Gui.de ist nichts hinzuzufügen:
Dem Marketing-Professionisten Hornbach gelingt einfach jedes Projekt - auch wenn sie mal nicht nach den (facebook)Regeln spielen:
Das ambitionierte deutsche Hornbach-Team hat wieder mal genau richtig reagiert und Hornbach kommt wieder heim!
Dem Marketing-Professionisten Hornbach gelingt einfach jedes Projekt - auch wenn sie mal nicht nach den (facebook)Regeln spielen:
Das ambitionierte deutsche Hornbach-Team hat wieder mal genau richtig reagiert und Hornbach kommt wieder heim!
22.11.2010
Pepsi vs. Coke - competition continues...
The holiday season has started and Pepsi strikes back:
To steal a bit the show from the traditional Coke Xmas Spot, Pepsi got creative and publishes the Pepsi MAX commercial – a production far away from any Xmas feelings ;-)
Set up:
location: a boring supermarket
protagonists: two bored, contesting employees (alias two zeros)
testimonial: Snoop Dogg featuring Pepsi
And this is the outcome:Pepsi MAX
To steal a bit the show from the traditional Coke Xmas Spot, Pepsi got creative and publishes the Pepsi MAX commercial – a production far away from any Xmas feelings ;-)
Set up:
location: a boring supermarket
protagonists: two bored, contesting employees (alias two zeros)
testimonial: Snoop Dogg featuring Pepsi
And this is the outcome:Pepsi MAX
18.11.2010
WOMMA summit Las Vegas
Currently the WOMMA (word of mouth marketing association)-summit takes place in Las Vegas.
The plattform offers quite an exciting agenda as well as some very interesting speakers and attendees.
Let's see, how the WOM-experts will summarize the outcome...
The plattform offers quite an exciting agenda as well as some very interesting speakers and attendees.
Let's see, how the WOM-experts will summarize the outcome...
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